Phi
Who we are

Phi Pharma

Phi Pharma, a proud member of the Rowland Group, specializes in the pediatrics segment and is set to make a significant impact with its upcoming launch in early 2025. Our core mission is to address the unmet needs in pediatric care by developing and marketing a comprehensive range of nutraceutical, cosmeceutical, and pharmaceutical products specifically designed for babies and children. We are committed to filling critical gaps in quality and supply, particularly in specialized products such as probiotics, thereby supporting both pediatricians and consumers. Beyond our product offerings, Phi Pharma aspires to bring hope, happiness, and cheerfulness to every child in Egypt and the Middle East through our planned services and social initiatives, making a lasting positive impact on families across the region.

Vision
Vision & Mission

Phi's Vision

Vision Statement

"To be one of the recognized providers of trusted pediatric healthcare solutions, enhancing the well-being and future of children in Egypt and the Middle East."

Mission Statement

Phi Pharma is dedicated to improving pediatric care by offering high-quality nutraceutical, cosmeceutical, and pharmaceutical products tailored for children. We focus on addressing critical gaps in quality and supply, particularly with specialized products like probiotics, while creating a supportive work environment through ongoing training and development.

Services
Our Services

Service we provide

Specialized Nutraceuticals

We offer a wide range of high-quality nutraceutical products specifically designed for children. Our specialized supplements, including our Probiotic Line, address critical gaps in pediatric health by promoting optimal gut health and overall wellness. Each product is developed with rigorous quality standards and supported by scientific research to ensure the best outcomes for young patients

Skin and Hair Care:

Our cosmeceutical products are crafted to meet the unique needs of children's delicate skin and hair. We provide gentle, effective solutions that protect and nurture, addressing common pediatric concerns such as eczema, dry skin, irritation, and hair health. By prioritizing safety and efficacy, we ensure that our products contribute positively to the well-being of children.

Pediatric Pharmaceuticals

Phi Pharma offers a range of pediatric-specific pharmaceuticals designed to treat and manage various health conditions in children. Our products are developed with a focus on safety, appropriate dosage, and effectiveness, ensuring that pediatricians and families have access to the best possible treatments. We work closely with healthcare professionals to provide solutions that meet the highest medical standards

Commitment to Quality and Supply

We recognize the importance of addressing unmet needs in pediatric healthcare. Phi Pharma is dedicated to filling critical gaps in quality and supply, particularly in specialized areas like probiotics and other essential products. Our ongoing commitment to quality ensures that every product we offer meets the highest standards, providing reliable and effective care solutions for children.

Values
Our Values
Core Values
  • Compassion: We place the well-being of children at the forefront of our mission. Our products are designed with a deep sense of care and responsibility, ensuring they contribute positively to the health and happiness of the families we serve.
  • Quality: Quality is the foundation of everything we do at Phi Pharma. We are committed to producing nutraceutical, cosmeceutical, and pharmaceutical products that meet the highest standards of safety and efficacy, earning the trust of parents and healthcare providers alike.
  • Innovation: We strive to lead in pediatric care by developing innovative solutions that address the unique needs of children. Our focus on innovation ensures that we are always advancing to provide better health outcomes.
  • Kindness and Integrity: We conduct our business with kindness, integrity, and transparency. These values guide our interactions with healthcare professionals, parents, and communities, building lasting relationships based on trust and respect.
  • Customer-Centricity: Our customers—both healthcare professionals and families—are at the heart of our operations. We are dedicated to understanding and meeting their needs through exceptional service and products that make a real difference in children’s lives.
Portfolio
Our Portfolio
House Of Probiotics

Baby Phi (Lactobacillus) for Gastrointestinal Health Support
Baby Phi is a specially formulated probiotic supplement designed for the youngest members of your family. It supports a healthy gastrointestinal tract, aiding in digestion and the absorption of nutrients, ensuring your baby’s digestive system functions optimally.

 

Todiphi (Vitamin D3 and Lactobacillus) for Immunity and Healthy Bones
Todiphi combines the benefits of Vitamin D3 and Lactobacillus in a unique blend designed to support the immune system and promote healthy bone development in children. This dual-action formula strengthens your child’s defenses and supports proper bone growth.

 

Immuphi (Omega 3 and Vitamin E) for Brain Health and Normal Vision
Immuphi is crafted to support cognitive function and eye health by combining Omega 3 fatty acids with Vitamin E. This powerful combination is essential for maintaining brain health and ensuring normal vision, crucial for your child’s development.

 

Rowlandpect (Ivy Leaves) for Cough Treatment
Rowlandpect offers an effective remedy for coughs by utilizing the natural healing properties of ivy leaves. It soothes the throat, relieves coughing, and helps clear the airways, making it an ideal choice for respiratory health.

 

Bianca (Iron and Minerals) as an Iron Supplement
Bianca is formulated to combat iron deficiency with a potent blend of iron and essential minerals. This supplement is designed to improve hemoglobin levels, enhance energy, and support overall vitality, especially in children prone to anemia.

 

Yadiel (Calcium and Minerals) as a Calcium Supplement
Yadiel provides a comprehensive solution for maintaining healthy bones and teeth. With its rich content of calcium and minerals, this supplement is ideal for children who need to boost their calcium intake, supporting strong bones and healthy growth.

 

DK-Row (Vitamin D3 and Vitamin K) for Bone Health
DK-Row is specially formulated to support bone density and health. The combination of Vitamin D3 and Vitamin K ensures optimal absorption of calcium, promoting bone strength and reducing the risk of bone-related issues.

 

Products
Products

Our Products

Management

Phi's Management

Dr. Mohamed Abd El-Fatah, Managing Director: An accomplished pharmacist and MBA holder, Dr. Mohamed Abd El-Fatah brings a robust background in sales within multinational and leading companies in Egypt. He is committed to the successful launch of Phi Pharma, overseeing all aspects of the company's preparation and strategic direction.